During my time at Dentsu and DDB in Singapore, I've had the opportunity to work on several global and regional category-leading brands across Asia with work spanning across global-to-local brand campaigns, regional product launches, content strategy, and channel tactics.
✈️ LUFTHANSA
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Worked on the pan-Asia comms. strategy to promote Lufthansa's newly debuted flight routes connecting key Asian cities to Munich.
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The work focused on bringing Lufthansa's "Say Yes To The World" brand platform to life across markets through middle-of-funnel content and social campaigns
🚘 VOLKSWAGEN
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For a premium European brand in Singapore, where car buying is often considered a luxury to a point a customer must first buy the right to own a car before they can actually own a car, getting the positioning right means everything.
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I worked on Volkswagen's annual brand marketing campaign calendar to differentiate VW's range of models from the VW Polo, VW Golf, VW Arteon and several variants, and launched new models like the VW Polo Beats.
🖨 HP
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Launched a year-long content strategy-led campaign for HP biggest product line launches for their Printing business, focused on engaging with SMBs, and Enterprise audiences across 8 APAC markets.
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Built one of the region's first dynamic creative campaigns (DCO), driving a 3x increase in revenue-per-impression, and a 2.5x CTR to HP's eCommerce store.
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Google even built a ThinkWithGoogle case study to showcase the campaign: Check it out here.
🚙 KIA
- Introduced new car models like the Stinger, Sorento, and Cerato
- Launched the brand's first ever Facebook Chatbot x Sales Assistant
- Client engagement, comms strategy, and social media