During my time at Dentsu and DDB in Singapore, I've had the opportunity to work on several global and regional category-leading brands across Asia with work spanning across global-to-local brand campaigns, regional product launches, content strategy, and channel tactics.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F0i9VEFCXKOwc9aCIpkEM%2Fb1d64143-a1b6-4da6-9b01-5fcba85691bc.png?alt=media&token=a93257a9-47a4-4285-b080-5aedc4e0d649","id":"b1d64143-a1b6-4da6-9b01-5fcba85691bc","width":2020,"height":2020,"filename":"logos.png","type":"image/png","caption":"","border":false}]}
```

## **✈️  LUFTHANSA**

* Worked on the pan-Asia comms. strategy to promote Lufthansa's newly debuted flight routes connecting key Asian cities to Munich.

* The work focused on bringing Lufthansa's "Say Yes To The World" brand platform to life across markets through middle-of-funnel content and social campaigns

## **🚘  VOLKSWAGEN**

* For a premium European brand in Singapore, where car buying is often considered a luxury to a point a customer must first buy the right to own a car before they can actually own a car, getting the positioning right means everything.

* I worked on Volkswagen's annual brand marketing campaign calendar to differentiate VW's range of models from the VW Polo, VW Golf, VW Arteon and several variants, and launched new models like the VW Polo Beats.

## **🖨  HP**

* Launched a year-long content strategy-led campaign for HP biggest product line launches for their Printing business, focused on engaging with SMBs, and Enterprise audiences across 8 APAC markets.

* Built one of the region's first dynamic creative campaigns (DCO), driving a 3x increase in revenue-per-impression, and a 2.5x CTR to HP's eCommerce store.

* Google even built a ThinkWithGoogle case study to showcase the campaign: **[Check it out here.](https://www.thinkwithgoogle.com/intl/en-aunz/future-of-marketing/creativity/how-hp-used-data-tone-its-display-creative/)**

## **🚙  KIA**

* Introduced new car models like the Stinger, Sorento, and Cerato
* Launched the brand's first ever Facebook Chatbot x Sales Assistant
* Client engagement, comms strategy, and social media

Brand Gallery

> [Press Release: Increased premium subscriptions by over 60% in FY 2021](https://n26.com/en-eu/press/press-release/n26-group-announces-fy-2021-financial-results-focus-on-customer-activity-drives-strong-revenue-growth)

Over the course of 21 months as the Product Marketing Lead for the memberships portfolio, I worked with Product, Design, Engineering teams on the discovery, roadmap, testing and launch of the complete Premium Membership proposition that drove record growth, including initiatives such as:

* Value Proposition and Positioning of 3 Tiers - [Smart](https://n26.com/en-de/bank-account), [You](https://n26.com/en-de/you-bank-account-with-travel-insurance) and [Metal](https://n26.com/en-de/metal)

* Optimizing premium sign-up, onboarding, and upgrade flows

* Lowering premium churn through experiments and engagement.

* Launching Free Trials

* Bundling of free vs. paywalled features like virtual cards, ATMs & payments, money tools, sub-accounts, insurances and travel benefits

* App-led differentiation of member experience [across tiers](https://n26.com/en-de/plans)

* Launching new pricing plans and billing options

* Premium cashback, partnerships and perks

```cv
vimeo
{"url":"https://vimeo.com/446868151","width":426,"height":240,"thumbnail":"https://i.vimeocdn.com/video/938696897-1dc519fd2108bf50738883dd425194839312fa69d21a0a1159e99cce2e95bf03-d_295x166"}
```

## **Premium Value Proposition**

*Swipe for more →*

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F10EayJa5fcsiDLB2R8y7%2F3f8d3569-bd6a-4c40-a5fc-560e1df67723.png?alt=media&token=2aa769c7-e7b2-4088-9007-e44a96a85923","id":"3f8d3569-bd6a-4c40-a5fc-560e1df67723","width":1860,"height":1240,"filename":"Screenshot 2023-06-12 at 13.46.18.png","type":"image/png","caption":"N26 Metal","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F10EayJa5fcsiDLB2R8y7%2Fa2c7a0dd-5abf-4533-a251-df16b3bae2b8.jpg?alt=media&token=055b48ac-e919-4d10-8016-772184b0b69c","id":"a2c7a0dd-5abf-4533-a251-df16b3bae2b8","width":473,"height":1024,"filename":"WhatsApp Image 2023-06-30 at 12.30.26 (1).jpeg","type":"image/jpeg","caption":"Premium Sign-up","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F10EayJa5fcsiDLB2R8y7%2F2d81898b-1b12-4751-9909-ad955628e9a1.jpg?alt=media&token=b223be84-dbed-4020-a983-f09cd6f26fd5","id":"2d81898b-1b12-4751-9909-ad955628e9a1","width":473,"height":1024,"filename":"WhatsApp Image 2023-06-30 at 12.30.27.jpeg","type":"image/jpeg","caption":"Plan Selection","border":true}]}
```

## **Onboarding & Activation**

*Swipe for more →*

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F10EayJa5fcsiDLB2R8y7%2F64682593-0f57-46cd-87fc-20b3edc954a7.jpg?alt=media&token=b4d0ab77-3a96-4746-bbf3-2f508222bd2e","id":"64682593-0f57-46cd-87fc-20b3edc954a7","width":327,"height":1024,"filename":"WhatsApp Image 2023-06-12 at 13.31.17.jpeg","type":"image/jpeg","caption":"Onboarding Hub","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F10EayJa5fcsiDLB2R8y7%2F3dbfabb9-2fc8-4a18-97fd-45de0ba406e4.png?alt=media&token=19312485-984d-41f7-9951-e424e830397f","id":"3dbfabb9-2fc8-4a18-97fd-45de0ba406e4","width":1322,"height":1100,"filename":"Screenshot 2023-06-30 at 12.42.37 PM.png","type":"image/png","caption":"Activation Comms","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F10EayJa5fcsiDLB2R8y7%2Fa67c62b1-92ef-4c11-9770-6ebb00cf70c9.png?alt=media&token=060cdfa6-8f1c-4e94-a9b0-7cb0daa83cf2","id":"a67c62b1-92ef-4c11-9770-6ebb00cf70c9","width":1300,"height":870,"filename":"unnamed (2).png","type":"image/png","caption":"","border":false}]}
```

## **Engagement, Upgrades & Retention**

*Swipe for more →*

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F10EayJa5fcsiDLB2R8y7%2F4481aa91-3103-4635-b25e-b9e9ea4f3c40.jpg?alt=media&token=7834196a-9912-44c2-bd8c-08148130b646","id":"4481aa91-3103-4635-b25e-b9e9ea4f3c40","width":473,"height":1024,"filename":"WhatsApp Image 2023-06-12 at 13.24.53.jpeg","type":"image/jpeg","caption":"Free Trial","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F10EayJa5fcsiDLB2R8y7%2F49e79df1-dfcc-41eb-af82-3ce4e96103fe.jpg?alt=media&token=ce676031-076a-43d9-a88d-901c128bcbd9","id":"49e79df1-dfcc-41eb-af82-3ce4e96103fe","width":473,"height":1024,"filename":"WhatsApp Image 2023-06-30 at 12.30.26 (2).jpeg","type":"image/jpeg","caption":"Upgrade Tactics","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F10EayJa5fcsiDLB2R8y7%2F9bbbc07b-975f-49df-a276-f6f4f9c4dea3.jpg?alt=media&token=21749959-f638-4966-a561-368d0a961ce7","id":"9bbbc07b-975f-49df-a276-f6f4f9c4dea3","width":946,"height":2048,"filename":"WhatsApp Image 2023-06-09 at 23.57.54.jpeg","type":"image/jpeg","caption":"Member Exclusives","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F10EayJa5fcsiDLB2R8y7%2F4c5aef95-974c-4d24-8d3f-a8f094c59454.jpg?alt=media&token=7d1b5319-b863-42ad-9e16-e4ebfa51e7cd","id":"4c5aef95-974c-4d24-8d3f-a8f094c59454","width":473,"height":1024,"filename":"WhatsApp Image 2023-06-30 at 12.30.28.jpeg","type":"image/jpeg","caption":"Perks & Rewards","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F10EayJa5fcsiDLB2R8y7%2Fdd5853fb-02f3-412d-a434-f0738edfd776.jpg?alt=media&token=eac17e51-3a52-4dbf-b7a6-ed5d17c57a8b","id":"dd5853fb-02f3-412d-a434-f0738edfd776","width":472,"height":1024,"filename":"WhatsApp Image 2023-06-30 at 12.30.26.jpeg","type":"image/jpeg","caption":"App UX","border":true}]}
```

## Membership Campaigns

*Swipe for more →*

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F10EayJa5fcsiDLB2R8y7%2F6950fa7d-21c1-4446-9e0e-783aea0eaf47.jpg?alt=media&token=9e4a1c33-3252-443a-9aab-a339d09fc85d","id":"6950fa7d-21c1-4446-9e0e-783aea0eaf47","width":473,"height":1024,"filename":"WhatsApp Image 2023-06-30 at 12.55.52.jpeg","type":"image/jpeg","caption":"","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F10EayJa5fcsiDLB2R8y7%2Fd2fb9cca-672a-45b9-827f-0099346b11b0.jpg?alt=media&token=7439180d-43e7-42b4-932b-816c9ee790e3","id":"d2fb9cca-672a-45b9-827f-0099346b11b0","width":472,"height":1024,"filename":"WhatsApp Image 2023-06-30 at 12.54.50.jpeg","type":"image/jpeg","caption":"","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F10EayJa5fcsiDLB2R8y7%2F55c41d7f-e04b-4ec2-ae28-c7a8eebc2eab.jpg?alt=media&token=ce2f7e60-ff37-416c-b242-8d3f908f9531","id":"55c41d7f-e04b-4ec2-ae28-c7a8eebc2eab","width":473,"height":1024,"filename":"WhatsApp Image 2023-06-30 at 12.54.37.jpeg","type":"image/jpeg","caption":"","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F10EayJa5fcsiDLB2R8y7%2Fd70390d1-f811-41e3-b09a-c4e641e597c7.jpg?alt=media&token=83fffa49-8e70-405a-96f5-d940e79836e1","id":"d70390d1-f811-41e3-b09a-c4e641e597c7","width":472,"height":1024,"filename":"WhatsApp Image 2023-06-30 at 12.53.35.jpeg","type":"image/jpeg","caption":"","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F10EayJa5fcsiDLB2R8y7%2Fd7398c0e-f07c-4e98-90f5-ae26f582f66d.jpg?alt=media&token=f5fc699f-8525-4d71-a51c-be4facdf3a28","id":"d7398c0e-f07c-4e98-90f5-ae26f582f66d","width":657,"height":1024,"filename":"WhatsApp Image 2023-06-30 at 12.56.13.jpeg","type":"image/jpeg","caption":"","border":true}]}
```

Lifestyle banking propositions worth every penny

If a picture is worth a thousand words, a prototype is worth a thousand meetings. And that's one area where AI is starting to come into its own.\
\
[tldraw](https://makereal.tldraw.com/) (my go-to whiteboard app) dropped an OpenAI integration last week. All it took was 30 seconds and a sketch of what to build—a simple, money-saving widget with a slider and a confirmation message.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F4qJ7s0QIayzVsIugFf8J%2Fa89dce37-5b45-45b0-8c28-cc95a71bb790.mp4?alt=media&token=f4558899-bfec-4129-9845-7e3260ded649","id":"a89dce37-5b45-45b0-8c28-cc95a71bb790","width":1307,"height":640,"filename":"AIsketch.mp4","type":"video/mp4","caption":"","border":true}]}
```

\
Is it great production-ready output? Of course not. \
\
Does this make brainstorming or shaping something new more tangible and participative? Absolutely.\
\
If you care enough about the craft to iterate and collaborate with counterparts in product or design early on in the process, AI-enabled tools can make taking the longer way a lot faster.

—

Vilav

AI - The 'Swiss Army Knife' of prework

N26's first Annual Feature Release

```cv
youtube
{"url":"https://youtu.be/XH1t-J2horg","width":200,"height":113,"thumbnail":"https://i.ytimg.com/vi/XH1t-J2horg/hqdefault.jpg"}
```

## **🌎 [CHECK OUT IT LIVE](https://n26.com/en-de/new)**

---

## **CONTEXT**

When it comes to multi-feature apps like banking, there's often a stream of new features, existing features updates, and new UI/UX enhancements rolled out every few weeks. Most of the time, however, these features go unnoticed often because they launch on 1 or 2 channels, and masquerade as a blog post or a banner – failing to garner attention or awareness with users, much less get to first use or sustained adoption. Ultimately, these premium customers who pay monthly fees feel they don't get enough value for their money and end up churning or downgrading to free.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F9GPpr2dBwIMedJrMo6X1%2F42456434-9597-4012-8ab4-ad43af2e12b1.png?alt=media&token=8e939e3a-c6d9-4d36-adf4-174f4474a37e","id":"42456434-9597-4012-8ab4-ad43af2e12b1","width":1920,"height":1079,"filename":"2210_New-in-N26_Blog_Header_Clarity_1920x1080_EN copy.png","type":"image/png","caption":"Swipe for more →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2F9GPpr2dBwIMedJrMo6X1%2Fc8c624d0-fe13-4d52-9519-dd2e46b3b208.png?alt=media&token=a2d1ceec-e64c-4db8-9e3e-475bb39c33c9","id":"c8c624d0-fe13-4d52-9519-dd2e46b3b208","width":1204,"height":1078,"filename":"9730abdf-d99c-4724-abb4-511b7d6d46b3.png","type":"image/png","caption":"","border":false}]}
```

---

## **CONTRAST**

Instead of launching these small features in fragmented ways, it made a lot more sense to combine these several small features into one release and position them as one big update to the customer's mobile banking experience. Features were bundled together into key JTBDs that customers wish their banking app would help them accomplish – **control**, **visibility**, and **value**.

---

## **CONSTRUCT**

We build **New in N26** as a recurring comms. property for Product Marketing to ship new Premium Features in 2 releases - Summer and Winter, and build fluency around the property with premium members.

**Broad & Targeted:** We started with the Winter Release in 2022 – launching 9 new features for premium members with a hard-to-miss digital campaign to drive awareness on all our channels, followed by targeted feature comms. based on what might be most

**Everything, everywhere:** In addition to social, display, blogs, and the website, we built entirely new in-app engagement screens that surfaced these features with explainers making it easy and obvious to premium customers how the app they love enough to subscribe to keeps getting better every year.

---

## **RESULTS**

* **Awareness** - 90%+ Reach with MAUs during the campaign duration

* **Engagement**: Some features saw +11.2% increase in adoption in Month 1

* **Conversion:** +6% higher upgrades from the free tier to one of the paid tiers

All new features, one hard-to-miss narrative

**WHAT SHOULD A BRAND THAT SERVES GLOBAL CITIZENS BE KNOWN FOR?**

For WorldRemit's first brand campaign in several years, we led with an undeniable truth:

**The world would not progress without the movement of people.** The ones who’ve given up roots, to plant new beginnings. Those improving lives around the world, while supporting their communities back home.

**AWARD WINNING PEOPLE-LED STORYTELLING**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fworldremit-brand-campaign%2F4187df24-bc09-4b27-94f4-ef178cc619d9.gif?alt=media&token=1d32cc57-016c-45c0-836f-59bce7f8a6c9","id":"4187df24-bc09-4b27-94f4-ef178cc619d9","width":1200,"height":628,"filename":"1701807983208.gif","type":"image/gif","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fworldremit-brand-campaign%2Fe38db14c-d9d2-4f3b-8391-0e0fcd15b140.jpg?alt=media&token=e37075e9-6e18-4d68-8e69-e0b2260e416e","id":"e38db14c-d9d2-4f3b-8391-0e0fcd15b140","width":1200,"height":628,"filename":"1702292586283-1.jpg","type":"image/jpeg","caption":"","border":false}]}
```

We know that these talented, driven global citizens **make a world of difference** all the way from their homes to new horizons.

In launching WorldRemit's new brand campaign "**Make a World of Difference**", we chose to celebrate the profound impact global citizens make on the world.

```cv
youtube
{"url":"https://www.youtube.com/watch?v=tCqtDeEvUec","width":200,"height":113,"thumbnail":"https://i.ytimg.com/vi/tCqtDeEvUec/hqdefault.jpg"}
```

## **Real stories from global communities**

We shared 12 stories of people from different walks of life who make a world of difference in their communities in their home country, and in the country they're based in.

—

```cv
youtube
{"url":"https://www.youtube.com/watch?v=NOhdJl30CxU","width":200,"height":113,"thumbnail":"https://i.ytimg.com/vi/NOhdJl30CxU/hqdefault.jpg"}
```

—

```cv
youtube
{"url":"https://www.youtube.com/watch?v=hPkyGNTgcZo","width":200,"height":113,"thumbnail":"https://i.ytimg.com/vi/hPkyGNTgcZo/hqdefault.jpg"}
```

—

```cv
youtube
{"url":"https://youtu.be/7_OwhxiPKXs?si=n0qc_Neq_WzqvBUO","width":200,"height":113,"thumbnail":"https://i.ytimg.com/vi/7_OwhxiPKXs/hqdefault.jpg"}
```

—

```cv
youtube
{"url":"https://youtu.be/fp-2wYIKJvA?si=qqtx5RONKagjr8ht","width":200,"height":113,"thumbnail":"https://i.ytimg.com/vi/fp-2wYIKJvA/hqdefault.jpg"}
```

—

More to come as the platform scales across communities.

Make a World of Difference

In addition to my Product Marketing portfolio  at N26, I enjoyed collaborating with our channels, and our in-house Creative Studio to bring new creative ideas to life, from briefing to execution, picking up some awards like **[Deutscher Digital Awards](https://gewinner2022.deutscherdigitalaward.de/gewinner/digital-advertising-campaigns-digital-campaign-silber/the-month-of-n)**, and the **[NY Festival.](https://www.adforum.com/creative-work/ad/player/34658540/the-month-of-n-board/n26)**

## **The Month of N Campaign (Nov 2021)**

```cv
youtube
{"url":"https://youtu.be/Pvm_Yu-XgHE","width":200,"height":113,"thumbnail":"https://i.ytimg.com/vi/Pvm_Yu-XgHE/hqdefault.jpg"}
```

BEHIND THE SCENES

```cv
youtube
{"url":"https://youtu.be/KIT5ITsi42Y","width":200,"height":113,"thumbnail":"https://i.ytimg.com/vi/KIT5ITsi42Y/hqdefault.jpg"}
```

## **Feature comms & explainers (2021-22)**

Customer-first, benefit-led storytelling to make every feature shine.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FNmGHMg3FVD67QAArGsK9%2F78351cfd-1fcf-491a-8de3-69f0af42ffb4.mp4?alt=media&token=bd99219c-b834-4de7-9c27-6f6591b5dea5","id":"78351cfd-1fcf-491a-8de3-69f0af42ffb4","width":1280,"height":720,"filename":"Monthly wrapup.mp4","type":"video/mp4","caption":"FEATURE: Monthly Wrapup","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FNmGHMg3FVD67QAArGsK9%2Fb3ba57d6-73d6-457f-a1e1-172155f2ef66.gif?alt=media&token=7f239916-c085-4407-a4eb-5d96c2798fbe","id":"b3ba57d6-73d6-457f-a1e1-172155f2ef66","width":600,"height":338,"filename":"ezgif-2-fb975536c485.gif","type":"image/gif","caption":"FEATURE: Split The Bill","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FNmGHMg3FVD67QAArGsK9%2F31ad727e-1722-4823-bb64-f291e26878b0.png?alt=media&token=70b6e7c4-e237-4cfc-b30e-17e78db02038","id":"31ad727e-1722-4823-bb64-f291e26878b0","width":2443,"height":1588,"filename":"Group-5473.png","type":"image/png","caption":"FEATURE: Monthly Budgeting","border":true}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FNmGHMg3FVD67QAArGsK9%2F25cb09c0-04ca-43cd-bbfd-77b19e200f42.png?alt=media&token=0dfa84b7-686d-446f-b2e3-94ac4b031022","id":"25cb09c0-04ca-43cd-bbfd-77b19e200f42","width":3196,"height":1800,"filename":"Frame-23-2.png","type":"image/png","caption":"In-app Comms","border":false}]}
```

Award-winning creative strategy to make banking enjoyable

## Q: How do you take the duty-free experience at The World's Best Airport and recreate it online?

A: [iShopChangi.com](http://iShopChangi.com)

Known for its duty-free retail experience, Changi aims to build an immersive online shopping destination for travellers, and non-travellers.

In addition to the usual duty-free categories of beauty and wellness,  electronics, and spirits, we added a big local spin retailing several renowned local brands and SKUs from Singapore that travellers to Singapore would often take home.

The work spanned across:

* Proposition design & Web experience

* Brand & Comms Strategy

* CRM Onboarding & Cross-sell comms

* Annual Shopping Events & Campaigns

## **Highlights**

*Swipe for more →*

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fchangi-airport-ishopchangi%2Fb545d57b-f8bf-4cf9-aed0-bf2addfeffd6.jpg?alt=media&token=ecbdf7c9-2c90-4386-9a76-43400d081963","id":"b545d57b-f8bf-4cf9-aed0-bf2addfeffd6","width":1920,"height":1080,"filename":"04d960114532819.60abe6db9b45d.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fchangi-airport-ishopchangi%2F3507be40-bca0-48b6-971d-2f1e6b262555.jpg?alt=media&token=467c8b60-b4ac-4972-8503-5a39c519b786","id":"3507be40-bca0-48b6-971d-2f1e6b262555","width":1920,"height":1080,"filename":"50c99b114532819.60abe6db9c0df.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

*Swipe for more →*

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fchangi-airport-ishopchangi%2F1e3e6b97-ee22-46a0-822b-6295c7db01e4.jpg?alt=media&token=cee20839-d26c-4acc-b12d-b65f5097daf8","id":"1e3e6b97-ee22-46a0-822b-6295c7db01e4","width":3840,"height":2160,"filename":"316296114455251.603bd8c402f56.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fchangi-airport-ishopchangi%2F3507b506-46fb-489a-8423-ed56149f2754.jpg?alt=media&token=2e1d495b-79c4-4695-8a0a-1f561a37e103","id":"3507b506-46fb-489a-8423-ed56149f2754","width":2800,"height":1575,"filename":"2da85c114455251.60abe88da033a.jpg","type":"image/jpeg","caption":"","border":false}]}
```

*Swipe for more →*

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fchangi-airport-ishopchangi%2Fe7c71407-b558-4d46-ac89-19f6ad047ece.jpg?alt=media&token=770bc88b-516f-47be-b319-d33bfa9c613b","id":"e7c71407-b558-4d46-ac89-19f6ad047ece","width":3840,"height":2160,"filename":"660ab5114452611.603bcd96e3f6d.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fchangi-airport-ishopchangi%2F165e0b04-4ad3-426d-97af-504dcedcb249.jpg?alt=media&token=3f61dd6b-9eb1-4c78-8d05-252fd934c060","id":"165e0b04-4ad3-426d-97af-504dcedcb249","width":3840,"height":2160,"filename":"9eb00e114452611.603bcd96e1752.jpg","type":"image/jpeg","caption":"","border":false}]}
```

Shopping campaigns for the World's Best Airport

Imagine an incumbent bank that'd give any modern fintech a run for its money... That's the Development Bank of Singapore (DBS), and why it keeps ranking as **[The World's Best Bank](https://www.dbs.com/newsroom/DBS_named_Worlds_Best_Bank_for_fifth_year_running)**.

Working on this incredible pan-Asian bank as a lead comms. strategist at DDB opened the doors to working on everything from a new digital banking app, lifestyle marketplaces, a travel ecosystem, card spend campaigns, new lifestyle banking features, new investment propositions like robo-advisors and digital financial planners, all delivered with one core belief – people bank so they can live their lives, not the other way around which paved the way for an impactful brand platform - **Live more, Bank less.**

While I've worked on far too many campaigns, and comms. initiatives for DBS to showcase, here are some of the interesting ones. (More to come)

### **DBS digibank v2** | Swipe for more →

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FXEPPo3fg3ZOSlMd6R5BK%2Fee99e83a-1ef7-47e2-ac08-86b9dbd2c4ee.mp4?alt=media&token=e528e5ac-0fe9-4cad-bcb2-9e336124f3ae","id":"ee99e83a-1ef7-47e2-ac08-86b9dbd2c4ee","width":1280,"height":720,"filename":"DBS - the new digibank.mp4","type":"video/mp4","caption":"Sizzle Reel","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FXEPPo3fg3ZOSlMd6R5BK%2Fae8276c2-754a-40b3-af8f-c895e1cec840.jpg?alt=media&token=596c63f8-e7e3-442a-8b03-ba2dc389632d","id":"ae8276c2-754a-40b3-af8f-c895e1cec840","width":1200,"height":720,"filename":"b243bd93547305.5e67b22af051a.jpg","type":"image/jpeg","caption":"DBS digiBank v2 Launch","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FXEPPo3fg3ZOSlMd6R5BK%2F9031b3e8-c167-4300-b7e1-fdb1e75541bb.png?alt=media&token=3091c0c5-1574-4b3f-87ba-3d93c0f37c55","id":"9031b3e8-c167-4300-b7e1-fdb1e75541bb","width":1508,"height":1344,"filename":"35d93e93547305.5e67b22bece1a.png","type":"image/png","caption":"Launch Comms.","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FXEPPo3fg3ZOSlMd6R5BK%2Fe51a4837-1f73-44db-bca4-1d6e63b7fc00.jpg?alt=media&token=98f4ebb9-586c-48f1-9fbc-6f9c43922a46","id":"e51a4837-1f73-44db-bca4-1d6e63b7fc00","width":1200,"height":900,"filename":"66ae0e93547305.5e67b22b8e9ef.jpg","type":"image/jpeg","caption":"Branches/OOH","border":false}]}
```

### **DBS Lifestyle App x Cards** | Swipe for more →

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FXEPPo3fg3ZOSlMd6R5BK%2F0cf865fe-a710-4093-9121-be999049fd3f.png?alt=media&token=8263974c-cc8b-4f22-a475-b1b9f6fcf1b5","id":"0cf865fe-a710-4093-9121-be999049fd3f","width":554,"height":986,"filename":"ffb57693547265.5e67b1fa162b5.png","type":"image/png","caption":"Comms Platform","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FXEPPo3fg3ZOSlMd6R5BK%2F4499d9ec-f94a-4e25-8ebd-ed43373fb565.mp4?alt=media&token=547250c0-086b-4a5c-a445-7df3c59c5262","id":"4499d9ec-f94a-4e25-8ebd-ed43373fb565","width":1280,"height":720,"filename":"DBS Cards - More Power To You (2019-2020).mp4","type":"video/mp4","caption":"Launch Comms.","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FXEPPo3fg3ZOSlMd6R5BK%2Fff49b77c-667b-4c0a-8317-9abb30ead693.jpg?alt=media&token=651c867e-2fe0-4d58-98a1-10f1ae3ec86b","id":"ff49b77c-667b-4c0a-8317-9abb30ead693","width":600,"height":1067,"filename":"e5071493547265.5e67b1fa15a87.jpg","type":"image/jpeg","caption":"Travel Spend","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FXEPPo3fg3ZOSlMd6R5BK%2F687b055b-f25f-472e-9168-409fa738e84c.jpg?alt=media&token=e324ba86-c6c6-46d7-94ee-55da5ad2cce0","id":"687b055b-f25f-472e-9168-409fa738e84c","width":600,"height":1067,"filename":"a9e8dc93547265.5e67b1fa14a22.jpg","type":"image/jpeg","caption":"Fashion Spend","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FXEPPo3fg3ZOSlMd6R5BK%2F472d6616-0669-4996-b649-e92b977d3931.jpg?alt=media&token=4600e21d-bb73-4058-b958-dbac36b41284","id":"472d6616-0669-4996-b649-e92b977d3931","width":600,"height":1067,"filename":"dcc38b93547265.5e67b1fa1723c.jpg","type":"image/jpeg","caption":"Shopping Spend","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FXEPPo3fg3ZOSlMd6R5BK%2Fb7298985-0e5e-4c51-a01e-71ba1da02d1e.jpg?alt=media&token=09f6a587-7798-4ac6-a6bc-aa0886763a21","id":"b7298985-0e5e-4c51-a01e-71ba1da02d1e","width":600,"height":1067,"filename":"540bf893547265.5e67b1fa182e6.jpg","type":"image/jpeg","caption":"F&B Dining Spend","border":false}]}
```

### **DBS Travel Mode** | Swipe for more →

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FXEPPo3fg3ZOSlMd6R5BK%2F0667072a-440d-4703-a313-a0d2deb3d1c9.jpg?alt=media&token=2ae33f14-f6aa-48e5-9258-b29647d0afdb","id":"0667072a-440d-4703-a313-a0d2deb3d1c9","width":1000,"height":1952,"filename":"file2.jpg","type":"image/jpeg","caption":"Travel Mode","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FXEPPo3fg3ZOSlMd6R5BK%2F69cdb2de-4a4e-47dc-94f3-000bed527530.mp4?alt=media&token=f73d5f3e-f623-4e99-bb54-4104e325e1da","id":"69cdb2de-4a4e-47dc-94f3-000bed527530","width":1280,"height":720,"filename":"DBS Travel Mode S$100 Challenge in Bangkok.mp4","type":"video/mp4","caption":"Influencer Activations","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FXEPPo3fg3ZOSlMd6R5BK%2Fa4382ccf-18cc-44e7-882a-b96911481726.gif?alt=media&token=0073931b-a078-4fd0-b9e0-31b42040b151","id":"a4382ccf-18cc-44e7-882a-b96911481726","width":364,"height":560,"filename":"in-the-big-great-world.gif","type":"image/gif","caption":"Explainers","border":false}]}
```

Brand & Comms Planning for The World's Best Bank

## **“Nothing is more colourful than black and white.”**

## If done well, it's possible elevate a proposition to a provocation. This masterful Leica ad shows how it's done.

```cv
youtube
{"url":"https://www.youtube.com/watch?v=SFBgUMoZJ1s","width":200,"height":113,"thumbnail":"https://i.ytimg.com/vi/SFBgUMoZJ1s/hqdefault.jpg"}
```

***Brian Chesky, Airbnb:** “You can’t build a product unless you know how to talk about the product.”*

***Bill Bernbach, DDB**: “It’s all about how you say what has to be said."*

***Neville Brody**: “The way something is presented defines the way you react to it.”*

Product truths and positioning can go down many expected paths. But finding an angle—something that's truly provocative and creates contrast within its context—is harder to do brilliantly.

A camera that only shoots in black and white - an intentional limitation aimed for a very specific group. It could’ve been pitched as a classic, one used to take famous photos with, or one that's just for the real pros who get it.

Instead, it transcended the "who it's for" or the "what it does" with a unique, least expected pitch that flips any limitation on its head: ***"Black and white are all the colours, whichever inspiration decides."***

That is a product truth well told.

—

Vilav

Product Truths Well Told

## Craft never goes out of style. This little red Coca-Cola booklet I found at a second-hand bookstore in Rio de Janeiro is a testament to that.

Back in the 90s, someone working at Coca-Cola cared enough about getting the basics right in their work, and wanted to help others get it right by codifying what they knew to be true for any great brand.

*Swipe for more →*

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fcoca-cola-brief%2F8b250213-a3a9-48fa-8574-7dba957e97db.jpg?alt=media&token=34ab0618-6120-4e20-8dac-15956c8420d8","id":"8b250213-a3a9-48fa-8574-7dba957e97db","width":2625,"height":2625,"filename":"IMG_4688.JPG","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fcoca-cola-brief%2F8683ad91-641e-428d-819d-40d3a06038ea.jpg?alt=media&token=7b0bc4a6-0654-4c66-bb11-a28b752f1a20","id":"8683ad91-641e-428d-819d-40d3a06038ea","width":1080,"height":1080,"filename":"‎cc book.‎001.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fcoca-cola-brief%2F2f82ab27-36f4-4e07-bc96-f98548073cfe.jpg?alt=media&token=77faab3f-ecb1-4b9b-b8e4-f42981d0ba77","id":"2f82ab27-36f4-4e07-bc96-f98548073cfe","width":1080,"height":1080,"filename":"‎cc book.‎002.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fcoca-cola-brief%2Fd7a95205-740f-4a69-b8a0-9141637474c8.jpg?alt=media&token=ff090ae1-3b8a-4b46-b452-c019b3e58e81","id":"d7a95205-740f-4a69-b8a0-9141637474c8","width":1080,"height":1080,"filename":"‎cc book.‎003.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fcoca-cola-brief%2F9fff088d-0d95-4614-b02c-9a4a6ba16b48.jpg?alt=media&token=76b92053-5bcf-4800-8f95-37a43323c3f8","id":"9fff088d-0d95-4614-b02c-9a4a6ba16b48","width":1080,"height":1080,"filename":"‎cc book.‎004.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fcoca-cola-brief%2Fd46ad210-128f-406c-80d1-8b6d54e5d98c.jpg?alt=media&token=f4abe8c0-aa8f-433b-82dd-df75a476cd11","id":"d46ad210-128f-406c-80d1-8b6d54e5d98c","width":1080,"height":1080,"filename":"‎cc book.‎005.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fcoca-cola-brief%2F4dba5d30-0db9-4045-a83c-d28dc07106da.jpg?alt=media&token=38cdc4ff-13cd-43eb-b97f-251c2f39eb92","id":"4dba5d30-0db9-4045-a83c-d28dc07106da","width":1080,"height":1080,"filename":"‎cc book.‎006.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fcoca-cola-brief%2F6366d1f9-3ec8-40d3-b7b0-7883e8735c89.jpg?alt=media&token=0fe2d60b-48f0-45d4-9654-327c7657402e","id":"6366d1f9-3ec8-40d3-b7b0-7883e8735c89","width":1080,"height":1080,"filename":"‎cc book.‎007.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fcoca-cola-brief%2F479f7d93-a6c2-47a0-ac83-d4edc0e41ff3.jpg?alt=media&token=91d9c921-59f1-4a64-9e0e-12d057f5e192","id":"479f7d93-a6c2-47a0-ac83-d4edc0e41ff3","width":1080,"height":1080,"filename":"‎cc book.‎008.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fcoca-cola-brief%2Ff198a30c-3f14-48e8-89b2-3758a9638740.jpg?alt=media&token=54207c8a-bc36-4dcb-88de-e83ee3ebe73d","id":"f198a30c-3f14-48e8-89b2-3758a9638740","width":1080,"height":1080,"filename":"‎cc book.‎009.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

While it’s never been more tempting to succumb to the lure of the newest shiny object, ship a half-baked MVP, or find GPT answers, reading this artefact was a good reminder to put in the pre-work that leads to great work—polish the inputs that frame the outputs, and eventually the outcomes.

—

Vilav

A great brief, in brief.

WorldRemit's new app built from the ground up, was an opportunity to introduce a product-as-hero lens into the marketing mix, with a promise to make the app fit the consumer, not the other way around.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2Fworldremit-mobile-app%2F242cefa5-a2d2-41d9-a32f-18edcca5076b.mp4?alt=media&token=afa6ce66-ffdd-442f-ae84-be787df5a1c7","id":"242cefa5-a2d2-41d9-a32f-18edcca5076b","width":1920,"height":1080,"filename":"WR - App.mp4","type":"video/mp4","caption":"","border":false}]}
```

```cv
youtube
{"url":"https://youtu.be/-kiQ0j4Dcto","width":200,"height":113,"thumbnail":"https://i.ytimg.com/vi/-kiQ0j4Dcto/hqdefault.jpg"}
```

## **CONTEXT**

• Cross-border money transfers are so significant they make double-digit %  contributions to the GDPs of several countries around the world, and are one of the most important consumer financial services.

• For a vast majority of customers, sending money back home is akin to a monthly ritual. People send money to their network or family for a variety of reasons, using a host of payment services,

## **CONTRAST**

• WorldRemit is a challenger brand that's been disrupting the traditionally expensive, slow, and inconvenient remittance market with a fast, low-cost and efficient digital remittance service serving millions of immigrant customers around the world.

• Relaunching a brand new app for WorldRemit was the first step to make money transfers as smooth as possible, with new feature launches and adjacent product expansions coming next, all through an app-first experience.

## **CONSTRUCT**

In a commoditised category, expanding the product narrative to bring in new features builds a more distinctive narrative — **SPOT, SEND, REPEAT**

**SPOT:** Customers are incredibly price-sensitive > let's help them keep tabs on FX Rates for their preferred currencies.

**SEND:** Customers want to send money in a few taps – let's reimagine the send funnel so sending money over to more payment methods takes little effort.

**REPEAT:** Customers tend to send money to a network of people frequently – let's make it simple to resend money in a few taps.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FgWuFcScUKjxIlRYiwjpL%2F81d6af30-f36f-4da8-950c-2c0cde6f1b8f.gif?alt=media&token=9093613a-f734-4441-809b-0a4c8dec492d","id":"81d6af30-f36f-4da8-950c-2c0cde6f1b8f","width":360,"height":210,"filename":"589222-GreenerFields_App_Launch-Email_body_track.gif","type":"image/gif","caption":"SPOT","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FgWuFcScUKjxIlRYiwjpL%2Fdf6068b2-7876-47eb-bf7d-7961696535e4.gif?alt=media&token=d6e45f13-5b28-42bf-b89c-914fd2a210f3","id":"df6068b2-7876-47eb-bf7d-7961696535e4","width":360,"height":210,"filename":"589222-GreenerFields_App_Launch-Email_body_send.gif","type":"image/gif","caption":"SEND","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FlZ1ljRFvCvghy3SZEZonNWH5YaG3%2FgWuFcScUKjxIlRYiwjpL%2F4240aa7a-87df-462b-abb0-cf8be41e20b3.gif?alt=media&token=c52ed479-bf97-407f-8f1f-7195ac516d0c","id":"4240aa7a-87df-462b-abb0-cf8be41e20b3","width":360,"height":210,"filename":"589222-GreenerFields_App_Launch-Email_body_repeat.gif","type":"image/gif","caption":"REPEAT","border":false}]}
```