Craft never goes out of style. This little red Coca-Cola booklet I found at a second-hand bookstore in Rio de Janeiro is a testament to that.
Back in the 90s, someone working at Coca-Cola cared enough about getting the basics right in their work, and wanted to help others get it right by codifying what they knew to be true for any great brand.
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While it’s never been more tempting to succumb to the lure of the newest shiny object, ship a half-baked MVP, or find GPT answers, reading this artefact was a good reminder to put in the pre-work that leads to great work—polish the inputs that frame the outputs, and eventually the outcomes.
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Vilav