Imagine an incumbent bank that'd give any modern fintech a run for its money... That's the Development Bank of Singapore (DBS), and why it keeps ranking as The World's Best Bank.
Working on this incredible pan-Asian bank as a lead comms. strategist at DDB opened the doors to working on everything from a new digital banking app, lifestyle marketplaces, a travel ecosystem, card spend campaigns, new lifestyle banking features, new investment propositions like robo-advisors and digital financial planners, all delivered with one core belief – people bank so they can live their lives, not the other way around which paved the way for an impactful brand platform - Live more, Bank less.
While I've worked on far too many campaigns, and comms. initiatives for DBS to showcase, here are some of the interesting ones. (More to come)
DBS digibank v2
DBS Lifestyle App x Cards
DBS Travel Mode
