Q: How do you take the duty-free experience at The World's Best Airport and recreate it online?
Known for its duty-free retail experience, Changi aims to build an immersive online shopping destination for travellers, and non-travellers.
In addition to the usual duty-free categories of beauty and wellness, electronics, and spirits, we added a big local spin retailing several renowned local brands and SKUs from Singapore that travellers to Singapore would often take home.
The work spanned across:
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Proposition design & Web experience
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Brand & Comms Strategy
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CRM Onboarding & Cross-sell comms
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Annual Shopping Events & Campaigns
Highlights
